Reggie Fils-Aime to Retire from Nintendo

Nintendo of America announced today, that after 15 years at Nintendo of America, and nearly 13 years as it’s President and COO, Reggie Fils-Aime is retiring. His last day with Nintendo will be April 15, with Doug Bowser, NOA’s current Senior Vice President of Sales and Marketing will succeed Reggie as President of Nintendo of America.

“I really appreciate everything Reggie has done for Nintendo,” said Shuntaro Furukawa, President of Nintendo Co., Ltd. “Inside and outside our company, Reggie is known as an exceptional leader. We are grateful that he is leaving the business in good shape with strong momentum. While we will miss him and we wish him the very best in his retirement, we are also pleased to have such an able successor ready to step into that role. Doug Bowser and the rest of the team will ensure a seamless transition and continued momentum for Nintendo.”

“Nintendo owns a part of my heart forever,” Fils-Aime said. “It’s a part that is filled with gratitude – for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community. As I look forward to departing in both good health and good humor, this is not ‘game over’ for me, but instead ‘leveling up’ to more time with my wife, family, and friends.”

“It has been my great fortune to work with and be mentored by Reggie for four years at Nintendo of America,” Bowser said. “And rest assured, we will continue to build on his work to evolve and expand our brand, furthering Nintendo’s global mission of creating smiles. There are millions more of those to come.”

Reggie began with Nintendo back in 2003 as NOA’s Executive Vice President of Sales and Marketing and moved up to President and COO of NOA in May of 2006. He joined Nintendo during the Nintendo GameCube and Game Boy Advance era, with his leadership in Nintendo’s largest territory ushering a vast expansion of Nintendo’s audience with products such as Nintendogs, Brain Age, Wii Sports, and Wii Fit. These products brought millions of new players to the world of Nintendo and helped the lead Nintendo to record-breaking sales with systems such as the Nintendo DS, Wii, Nintendo 3DS and the current Nintendo Switch platforms. At the same time, he became a face for Nintendo in America with his strong, and affable personality making him loved by fans around the world.

His replacement, Doug Bowser, is an industry vet who joined Nintendo in May 2015 as Vice President of Sales, before being promoted to the Senior VP of Sales and Marketing, akin to Reggie’s ascent. Bowser has helped lead the way in sales and marketing efforts for the Nintendo Switch, which has become the fastest selling video game platform of this hardware generation through 21 months, according to the NPD group. Before joining Nintendo, Bowser was an executive with Electronic Arts, most recently being the Vice President of Global Business Planning for EA.

We will miss you, Reggie, our bodies are not ready for you to be gone!

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