Nintendo Is Back On Top! Nintendo Switch is the Fastest-Selling Video Game System of this Generation

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Nintendo has another hit on its hands, and this is news to no one. According to the NPD Group, the Nintendo Switch has become the fastest -selling video game system of this hardware generation through 21 months. The NPD Groups report says that the Switch has sold over 8.7 million units from March 2017 through November 2018. This puts it ahead of all other current-generation consoles at the same time in their life.

According to NPD data through November, Nintendo also takes the top spot as the best selling software publisher in the US so far for 2018. This data doesn’t take into account for the release of Super Smash Bros. Ultimate that released on December 7 and has sold over 3 million units according to a release by Nintendo.

“We are thrilled to see such a strong reaction from consumers in the second holiday season for Nintendo Switch,” said Doug Bowser, Nintendo of America’s Senior Vice President of Sales and Marketing. “We’re looking forward to delivering more excitement and smiles to our fans in the coming year and beyond.”

The following data from Nintendo of America is specific to the U.S. only:

  • Nintendo hardware unit and dollar sales for 2018 are at their highest annual totals since 2011.
  • Nintendo eShop sales have grown 105 percent over 2017.
  • Evergreen Nintendo Switch games have set new milestones, with The Legend of Zelda: Breath of the Wild and Mario Kart 8 Deluxe selling over 4 million and 5 million units, respectively. Super Mario Odyssey has sold over 4.7 million units.
  • In addition to the fast-selling Super Smash Bros. Ultimate game, other recently released games that continue to make a splash include Pokémon: Let’s Go, Pikachu! and Pokémon: Let’s Go, Eevee!, which together total 2 million units and Super Mario Party at 1.4 million.

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