Nintendo has officially announced the end of its Nintendo Creators Program. The NCP allowed members to register their Nintendo related online videos with Nintendo. As a result, Nintendo would receive a portion of the advertising proceeds from the videos without copyright contesting the videos.
The Nintendo Creators Program was a widely criticized program, that many believed was merely greedy on the part of Nintendo. Both Microsoft and Sony freely let players stream their game play to web services such as YouTube, Twitch, and Facebook Watch where Nintendo did not.
The official website for the Nintendo Creators Program shared the following news:
We are ending the Nintendo Creators Program (NCP) to make it easier for content creators to make and monetize videos that contain Nintendo game content. We will no longer ask creators to submit their videos to the NCP, and creators can continue showing their passion for Nintendo by following Nintendo’s guidelines, located at https://www.nintendo.co.jp/networkservice_guideline/index.html.
The NCP will come to a close at the end of December 2018. Please note that we are no longer accepting videos and channels, and will not review any that have been submitted, but not yet registered. The NCP website will be taken down on March 20, 2019.
We appreciate and encourage the continued support of content creators, and thank them for their dedication to helping us create smiles.
Nintendo Co., Ltd.
Hopefully, this will encourage more players to stream their Nintendo games online. JoyCon Gamers will start streaming content in the upcoming future, so look forward to this.